株式会社極東書店トップ ＞ 商品一覧 ＞ Media Analytics : Understanding Media, Audiences, and Consumers in the 21st Century.
商品詳細
Media Analytics : Understanding Media, Audiences, and Consumers in the 21st Century. メディア分析論
・ISBN 978-1-138-58103-6 hard GB£ 155.00
￥49,104.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-138-58105-0 paper GB£ 60.99
￥19,321.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Hollifield, Ann / Coffey, Amy Jo, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 408 pp. |
| 言語 | ENG |
| ニュース番号 | ＜697-1112＞ |
解説
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.
Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.
Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.
Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.