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Sport Management in the Ibero-American World : Product and Service Innovations.
・ISBN 978-1-032-48238-5 2023 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-48240-8 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-38805-0
| 著者・編者 | Cepeda Carrión, Gabriel / García-Fernández, J. et al. (eds.), |
|---|---|
| シリーズ | World Association for Sport Management Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.07 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜697-1049＞ |
解説
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.
The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation.
This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.