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Luxury Marketing, Sustainability and Technology : The Future of Luxury Management.
・ISBN 978-1-032-34291-7 2023 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-34292-4 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-32137-8
| 著者・編者 | Thaichon, Park / Quach, Sara (eds.), |
|---|---|
| シリーズ | Routledge Studies in Luxury Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 194 pp. |
| 言語 | ENG |
| ニュース番号 | ＜695-752＞ |
解説
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.
Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.
This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.