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Organizational Listening for Strategic Communication : Building Theory and Practice.
・ISBN 978-1-032-22715-3 2023 hard GB£ 171.99
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・ISBN 978-1-032-22716-0 2024 paper GB£ 43.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-27385-1
| 著者・編者 | Place, Katie R. (ed.), |
|---|---|
| シリーズ | Routledge Research in Public Relations |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜695-1522 695-713＞ |
解説
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.
Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice.
This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.