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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century. 20世紀東欧・ロシアにおける消費と広告
・ISBN 978-3-031-20203-2 hard EUR 149.99
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| 著者・編者 | Eriksroed-Burger, Magdalena / Hein-Kircher, H. et al. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.03 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜695-2159 695-623＞ |
解説
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.