株式会社極東書店トップ商品一覧Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism. 4th ed.

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Mixed Media

Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism. 4th ed. 広告、広報、ジャーナリズムの倫理的区別 第4版

・ISBN 978-1-032-26960-3 hard GB£ 155.00

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・ISBN 978-1-032-26961-0 paper GB£ 59.99

¥19,004.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-003-29067-4

著者・編者Bivins, Thomas / Bivins, Tom,
出版社(Routledge, UK)
出版年月2023.06
ページ数382 pp.
言語ENG
ニュース番号<695-1619>

解説

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.

The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability, and age. The author also takes into account today's rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication.

Mixed Media is key reading for students of all branches of Media and Communication Ethics.

The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.