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Social Media, Technology, and New Generations : Digital Millennial Generation and Generation Z.
・ISBN 978-1-4985-5070-3 2022 hard GB£ 85.00
￥26,928.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-4985-5072-7 2024 paper GB£ 31.99
￥10,134.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-9787-3113-4
| 著者・編者 | Atay, Ahmet / Ashlock, Mary Z. (eds.), |
|---|---|
| 出版社 | (Lexington Books, US) |
| 出版年月 | 2022.06 |
| ページ数 | 190 pp. |
| 言語 | ENG |
| ニュース番号 | ＜695-1617＞ |
解説
This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.