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CommunicAsian : How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It.
・ISBN 978-1-032-47333-8 hard GB£ 171.99
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・ISBN 978-1-032-47334-5 paper GB£ 33.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-38562-2
| 著者・編者 | Stelling, Oliver, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 154 pp. |
| 言語 | ENG |
| ニュース番号 | ＜695-1191 695-1526＞ |
解説
The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.
Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience.
It is an essential read for global practitioners and students in international relations and mass communications.