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Social Media Analytics in Predicting Consumer Behavior.
・ISBN 978-1-032-05990-7 2023 hard GB£ 171.99
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・ISBN 978-1-032-05991-4 2024 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-20015-4
| 著者・編者 | Sumer, Selay Ilgaz / Parilti, Nurettin (eds.), |
|---|---|
| 出版社 | (CRC Pr., US) |
| 出版年月 | 2023.05 |
| ページ数 | 190 pp. |
| 言語 | ENG |
| ニュース番号 | ＜694-413＞ |
解説
Information is very important for businesses. Businesses that use information correctly are successful while those that don't, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns.
Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.