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商品詳細
Strategic Pharmaceutical Marketing Management in Growth Markets.
・ISBN 978-1-032-28942-7 hard GB£ 171.99
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・ISBN 978-1-032-32164-6 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-31316-8
| 著者・編者 | Nandy, Mithun, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.05 |
| ページ数 | 268 pp. |
| 言語 | ENG |
| ニュース番号 | ＜694-411＞ |
解説
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.
The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals.
This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.