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Doing Business in South Asia : A Case Study Collection.
・ISBN 978-1-032-19851-4 hard GB£ 171.99
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・ISBN 978-1-032-19846-0 paper GB£ 46.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-26115-5
| 著者・編者 | Muralidhara, G. V. (ed.), |
|---|---|
| シリーズ | International Cases in Business and Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.05 |
| ページ数 | 166 pp. |
| 言語 | ENG |
| ニュース番号 | ＜694-208 694-372＞ |
解説
This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia.
The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations.
Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.