商品詳細

This book consolidates under one roof the latest research investigating the various technological advances driving innovation and new managerial approaches within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand becomes continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for both wine tourism operators and wine destinations alike. This book includes cutting edge research about the latest technological developments and advances that are revolutionising the wine tourism sector and transforming the way wine tourism companies and destinations design and deliver their wine tourism experiences. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, process, business model and/or ecosystem level. This book specialises in the dynamic phenomena of wine technology and innovation in wine tourism.