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The Copy Generic : How the Nonspecific Makes Our Social Worlds.
・ISBN 978-0-226-82275-4 hard US$ 99.00
￥23,195.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-0-226-82277-8 paper US$ 27.50
￥6,442.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | MacLochlainn, Scott, |
|---|---|
| 出版社 | (U. Chicago Pr., US) |
| 出版年月 | 2022.11 |
| ページ数 | 232 pp. |
| 言語 | ENG |
| ニュース番号 | ＜692-723＞ |
解説
An illuminating look at the concept of the generic and its role in making meaning in the world.
From off-brand products to elevator music, the "generic" is discarded as the copy, the knockoff, and the old. In The Copy Generic, anthropologist Scott MacLochlainn insists that more than the waste from the culture machine, the generic is a universal social tool, allowing us to move through the world with necessary blueprints, templates, and frames of reference. It is the baseline and background, a category that orders and values different types of specificity yet remains inherently nonspecific in itself. Across arenas as diverse as city planning, social media, ethnonationalism, and religion, the generic points to spaces in which knowledge is both overproduced and desperately lacking. Moving through ethnographic and historical settings in the Philippines, Europe, and the United States, MacLochlainn reveals how the concept of the generic is crucial to understanding how things repeat, circulate, and are classified in the world.
From off-brand products to elevator music, the "generic" is discarded as the copy, the knockoff, and the old. In The Copy Generic, anthropologist Scott MacLochlainn insists that more than the waste from the culture machine, the generic is a universal social tool, allowing us to move through the world with necessary blueprints, templates, and frames of reference. It is the baseline and background, a category that orders and values different types of specificity yet remains inherently nonspecific in itself. Across arenas as diverse as city planning, social media, ethnonationalism, and religion, the generic points to spaces in which knowledge is both overproduced and desperately lacking. Moving through ethnographic and historical settings in the Philippines, Europe, and the United States, MacLochlainn reveals how the concept of the generic is crucial to understanding how things repeat, circulate, and are classified in the world.