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Written by a leading scholar of U.S. racial studies, this is the only book yet to comprehensively analyze the societal implications of the U.S. becoming a white minority nation as demographic changes bring people of color into the majority. Joe Feagin traces important societal changes since former president Donald Trump declared white nationalists at Charlottesville among the "very fine people on both sides," up through recent, highly publicized calls by the white far-right to challenge supposed "white replacement." Feagin details a range of U.S. social, political, and demographic issues commonly described in terms like the "browning of America," "the coming white minority," the "minority-majority nation," and "white genocide." He thoroughly unpacks these terms with data and comprehensively explores related critical issues, accenting and documenting the larger historical societal context, the big-picture view of four centuries of persisting foundational and systemic racism, and the many challenges to it by Americans of color.

The U.S.'s demographic shift is already driving major divisions between Americans and their political parties. It will continue to do so in coming decades. What will the racial and other societal structure of the United States look like by the 2050s?