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商品詳細
Networks in International Business : Managing Cooperatives, Franchises and Alliances.
・ISBN 978-3-031-18133-7 hard EUR 159.99
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お気に入り
★★★
| 著者・編者 | Hendrikse, George W. / Cliquet, Gerard et al. (eds.), |
|---|---|
| シリーズ | Contributions to Management Science |
| 出版社 | (Springer, GW) |
| 出版年月 | 2023.01 |
| ページ数 | 383 pp. |
| 言語 | ENG |
| ニュース番号 | ＜691-389＞ |
解説
This contributed volume focuses on the management and governance of international business networks (IBN). Specifically, the chapters refer to theoretical, conceptual, empirical, and case study papers from all areas in economics and management of IBN. These include cooperatives, franchising, retail chains, strategic alliances, public-private partnerships and new network forms in the digital economy.
This book is ideal for researchers and strategists who are keen to improve their understanding of the latest developments in the field.