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The Innovation Odyssey : Lessons from an Impossible Project.
・ISBN 978-1-032-45430-6 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-38746-8 paper GB£ 49.99
￥15,836.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-37695-8
| 著者・編者 | Midler, Christophe / Alochet, Marc / De Charentenay, C., |
|---|---|
| 出版社 | (Auerbach, US) |
| 出版年月 | 2023.04 |
| ページ数 | 226 pp. |
| 言語 | ENG |
| ニュース番号 | ＜691-359＞ |
解説
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.
The book features in lessons in:
- Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world
- Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
- Innovation demonstrating that the electrification of mobility can be combined with affordable prices
- Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
- Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.