株式会社極東書店トップ ＞ 商品一覧 ＞ Airline Operations and Management : A Management Textbook. 2nd ed.
商品詳細
Airline Operations and Management : A Management Textbook. 2nd ed. 航空会社の運営と管理 第2版
・ISBN 978-1-032-26873-6 hard GB£ 190.00
￥60,192.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-26872-9 paper GB£ 59.99
￥19,004.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-29030-8
| 著者・編者 | Cook, Gerald N. / Billig, Bruce G., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023 |
| ページ数 | 416 pp. |
| 言語 | ENG |
| ニュース番号 | ＜691-247＞ |
解説
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second edition include:
- Fresh data and examples
- A range of international case studies exploring real-life applications
- New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
- New chapters on fleet management and labor relations and HRM
- Lecture slides for instructors
This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.