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Selling Europe to the World : The Rise of the Luxury Fashion Industry, 1980-2020. P.-Y.ドンゼ著 欧州を世界に売り込む －ラグジュアリー・ファッション産業の台頭 1980～2020年－
・ISBN 978-1-350-33577-6 hard GB£ 70.00
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・ISBN 978-1-350-33578-3 paper GB£ 22.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-350-33581-3
| 著者・編者 | Donzé, Pierre-Yves, |
|---|---|
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2023.03 |
| ページ数 | 184 pp. |
| 言語 | ENG |
| ニュース番号 | ＜690-323＞ |
解説
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business?
Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.