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商品詳細
Artificial Intelligence in Marketing. N.K.マルホトラ監修 マーケティングにおける人工知能
・ISBN 978-1-80262-876-0 hard US$ 148.00
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| 著者・編者 | Malhotra, Naresh K. (Ed.-in-Chief), |
|---|---|
| シリーズ | Review of Marketing Research |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2023 |
| ページ数 | 364 pp. |
| 言語 | ENG |
| ニュース番号 | ＜689-180＞ |
解説
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.