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Corporate Culture and Globalization : Ideology and Identity in a Global Fashion Retailer.
・ISBN 978-1-032-30443-4 2023 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-30444-1 2024 paper GB£ 42.99
￥13,619.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-30567-5
| 著者・編者 | Zhu, Yi, |
|---|---|
| シリーズ | Routledge Advances in Management and Business Studies |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.03 |
| ページ数 | 176 pp. |
| 言語 | ENG |
| ニュース番号 | ＜689-155 689-157＞ |
解説
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies.
Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees.
The interdisciplinary nature of this book will appeal to scholars and upper-level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management, and retail management.