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Neuroscience and Entrepreneurship Research : Researching Brain-Driven Entrepreneurship.
・ISBN 978-0-367-48061-5 2022 hard GB£ 67.99
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・ISBN 978-0-367-52240-7 2024 paper GB£ 21.99
￥6,966.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-05710-9
| 著者・編者 | Perez Centeno, Victor, |
|---|---|
| シリーズ | Routledge Focus on Business and Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.12 |
| ページ数 | 102 pp. |
| 言語 | ENG |
| ニュース番号 | ＜689-149 689-680＞ |
解説
This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.