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Managing Public Relations : Business Principles and Tools for Strategic Communication. 2nd ed. パブリック・リレーションズ管理 第2版
・ISBN 978-1-032-07680-5 hard GB£ 235.00
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・ISBN 978-1-032-07676-8 paper GB£ 65.99
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Smudde, Peter M., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.02 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜687-328＞ |
解説
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:
- Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
- Expanded content on strategic planning, budgeting, and financial statements
- Detailed commentary on topics relevant to the modern workplace, including remote management
- Consideration of diversity, inclusion, equity, and access within PR
- Additional content on the use of analytics and measuring return on investment (ROI)
- Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities
A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.