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商品詳細
Dealing with Socially Responsible Consumers : Studies in Marketing.
・ISBN 978-981-19-4456-7 hard EUR 89.99
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| 著者・編者 | Bhattacharyya, Jishnu (ed.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2022.11 |
| ページ数 | 520 pp. |
| 言語 | ENG |
| ニュース番号 | ＜686-509＞ |
解説
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.