株式会社極東書店トップ ＞ 商品一覧 ＞ Project Marketing : A Practical Approach.
商品詳細
Project Marketing : A Practical Approach.
・ISBN 978-0-367-35090-1 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-35091-8 paper GB£ 41.99
￥13,302.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-32964-7
| 著者・編者 | Phadtare, Milind Trivikram, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.12 |
| ページ数 | 104 pp. |
| 言語 | ENG |
| ニュース番号 | ＜685-417＞ |
解説
This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.
The volume:
* Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
* Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.
* Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.
An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.