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In Good Conscience : Do the Right Thing While Building a Profitable Business.
・ISBN 978-3-031-09337-1 hard EUR 37.99
￥10,154.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Ind, Nicholas / Iglesias, Oriol, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2022.09 |
| ページ数 | 199 pp. |
| 言語 | ENG |
| ニュース番号 | ＜685-333 685-383＞ |
解説
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation.
In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.
With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.