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The Economics of Professional Road Cycling. 2nd ed. プロサイクリングの経済学 第2版
・ISBN 978-3-031-11257-7 hard EUR 139.99
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| 著者・編者 | Van Reeth, Daam (ed.), |
|---|---|
| シリーズ | Sports Economics, Management and Policy |
| 出版社 | (Springer, GW) |
| 出版年月 | 2022.10 |
| ページ数 | 393 pp. |
| 言語 | ENG |
| ニュース番号 | ＜685-1185 685-174＞ |
解説
This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models.
Revised and updated for the second edition, this volume includes new chapterson women's professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.