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eMarketing : Digital Marketing Strategy. 9th ed. R.フロスト他著 eマーケティング 第9版
・ISBN 978-1-032-16158-7 hard GB£ 370.00
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・ISBN 978-1-032-16149-5 paper GB£ 185.00
￥58,608.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Frost, Raymond / Fox, Alexa K. / Daugherty, Terry, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.11 |
| ページ数 | 452 pp. |
| 言語 | ENG |
| ニュース番号 | ＜683-426＞ |
解説
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".
The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories" and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.
Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.