株式会社極東書店トップ ＞ 商品一覧 ＞ Korean Business Communication : A Comprehensive Introduction.
商品詳細
Korean Business Communication : A Comprehensive Introduction.
・ISBN 978-0-367-62126-1 2022 hard GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-62125-4 2024 paper GB£ 21.99
￥6,966.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-10806-1
| 著者・編者 | Jung, Yeonkwon, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.10 |
| ページ数 | 110 pp. |
| 言語 | ENG |
| ニュース番号 | ＜683-355 683-929＞ |
解説
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication.
It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of business communication in Korean higher education to define business communication from the local perspective. It also shows how Korean business professionals manage facework within the communication rules or cultural values. Second, Korean business communication data are analyzed with the main sources of three competences, discourse competence, sociolinguistic competence, and strategic competence. Emphasis is on stakeholder communication genres, Korean service encounters, Korean business apology, and Korean CEO's online greetings.
By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication provides the audience knowledge far beyond cultural stereotypes in Korean business communication illustrated in classical textbooks on Korean business communication. A useful book for researchers and students in Asian business communication; intercultural communication and global communication.