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Doing Business in China. 5th ed. 中国でビジネスを行う 第5版
・ISBN 978-1-032-14784-0 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-14764-2 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Chance, Giles, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.12 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜683-335＞ |
解説
Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.
Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:
- Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this
- New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo
- An in-depth focus on internet marketing in China
- Choosing business partners and negotiating
- Dos and don'ts.
Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.