商品詳細

Entrepreneurship: Managing New Ventures captures the concepts and insights that would equip aspiring and working entrepreneurs with necessary expertise required for starting and running their ventures. The author strikes a balance between theory and practice while being as concise and lucid in approach as possible. The book includes more than hundred real-life examples of start-ups from India. It discusses all aspects of starting a venture- including but not limited to idea generation, market validation, team building, fundraising, product marketing and customer out-reach and engagement.

This textbook will be useful to MBA students, executive education participants and readers interested in entrepreneurship.