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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations.
・ISBN 978-0-367-75239-2 2022 hard GB£ 171.99
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・ISBN 978-0-367-75241-5 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-16162-2
| 著者・編者 | Topic, Martina (ed.), |
|---|---|
| シリーズ | Routledge New Directions in PR & Communication Research |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.09 |
| ページ数 | 286 pp. |
| 言語 | ENG |
| ニュース番号 | ＜679-1442 679-459＞ |
解説
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research.
Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.