株式会社極東書店トップ ＞ 商品一覧 ＞ Measurement in Marketing.
商品詳細
Measurement in Marketing.
・ISBN 978-1-80043-631-2 hard US$ 122.99
￥28,815.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Baumgartner, Hans / Weijters, B. (eds.), |
|---|---|
| シリーズ | Review of Marketing Research |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2022 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜679-458＞ |
解説
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
Measurement in Marketing features a range of chapters from experts in the field who discuss the philosophical foundations of measurement, provide practical recommendations about measurement error and explore the latest research, offering guidance on the selection of appropriate implicit measures for capturing automatic cognitive processes.
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.