株式会社極東書店トップ ＞ 商品一覧 ＞ Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland.
商品詳細
Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland.
・ISBN 978-1-032-26900-9 2022 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-26902-3 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-29041-4
| 著者・編者 | Bryla, Pawel / Domanski, Tomasz, |
|---|---|
| シリーズ | Routledge Studies in Marketing |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.10 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜679-457＞ |
解説
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies.
This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study.
Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.