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Resourcing the Start-Up Business : Creating Dynamic Entrepreneurial Learning Capabilities. 2nd ed.
・ISBN 978-1-032-32119-6 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-32003-8 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-31291-8
| 著者・編者 | Jones, Oswald / Macpherson, A. / Jayawarna, D., |
|---|---|
| シリーズ | Routledge Masters in Entrepreneurship |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.10 |
| ページ数 | 554 pp. |
| 言語 | ENG |
| ニュース番号 | ＜679-420＞ |
解説
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:
- lean start-ups and business models
- idea generation and opportunity development and
- business incubators and accelerators.
The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.