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Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia.
・ISBN 978-1-032-32465-4 2022 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-32466-1 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-31517-9
| 著者・編者 | Hassan, Azizul / Abdul Rahman, Nor Aida (eds.), |
|---|---|
| シリーズ | Routledge Frontiers of Business Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.10 |
| ページ数 | 252 pp. |
| 言語 | ENG |
| ニュース番号 | ＜679-250 679-326＞ |
解説
Technological advances and the drive to digitalize business processes in aviation, tourism, and hospitality have forced the industries to go along with the digital movement. The results are often mixed. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia.
The book looks at the impact of digital transformation on the region and the issues and challenges brought about by this transformation. It also addresses trends in the industries from blockchain technology, AI, biometric and mobile technology applications to in-flight catering. It examines the impact of COVID-19 on the industries and how the pandemic has led to businesses adopting new business models. Through the case studies of digital adoptions in the region, readers will gain insights on how the countries have leveraged new technologies and the implementation processes to drive digital transformation.
The book aims to help scholars and policy makers understand the digital advances in the industries to better formulate responses in research and policy making and deliver effective digital transformation.