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商品詳細
Toolbox Digital Business : Leadership, Business Models, Technologies and Change.
・ISBN 978-3-658-37016-9 hard EUR 109.99
￥29,399.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Kreutzer, Ralf T., |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2022.08 |
| ページ数 | 543 pp. |
| 言語 | ENG |
| ニュース番号 | ＜677-378＞ |
解説
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.