株式会社極東書店トップ ＞ 商品一覧 ＞ User Experience Research : Discover What Customers Really Want.
商品詳細
User Experience Research : Discover What Customers Really Want.
・ISBN 978-1-119-88421-7 paper US$ 35.00
￥8,200.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Gage, Marty / Murrell, Spencer, |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2022.07 |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜676-336＞ |
解説
The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide
The first phase of the design thinking?process?is arguably the most crucial, as this is when human insights are?leveraged to define value for customers. ?Yet this so-called "empathize" phase is often deemed optional or is?executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and?guesswork that make value creation a precarious bet.
In?User Experience Research: Discover What Customers Really Want,?a human factors psychologist and an industrial?designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based?on their forty years of?generative research experience in multiple industries, this is the definitive guide to user?experience research. This repeatable approach is grounded in six key principles that connects users' desired?emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal?experience?frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.
User Experience Research: Discover What Customers Really Want? is an indispensable, fully illustrated, step-by-step?manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users?truly desire and would find valuable.