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Transitioning Media in a Post COVID World : Digital Transformation, Immersive Technologies, and Consumer Behavior.
・ISBN 978-3-030-95329-4 hard EUR 169.99
￥45,437.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Einav, Gali (ed.), |
|---|---|
| シリーズ | The Economics of Information, Communication, and Entertainment |
| 出版社 | (Springer, GW) |
| 出版年月 | 2022.05 |
| ページ数 | X, 210 pp. |
| 言語 | ENG |
| ニュース番号 | ＜676-1085＞ |
解説
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.