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Routledge Handbook of Wine Tourism. S.K.Dixit編 ワインのツーリズム・ハンドブック
・ISBN 978-0-367-69860-7 2022 hard GB£ 235.00
￥74,448.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-367-69864-5 2024 paper GB£ 49.99
￥15,836.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-14362-8
| 著者・編者 | Dixit, Saurabh Kumar (ed.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.05 |
| ページ数 | 760 pp. |
| 言語 | ENG |
| ニュース番号 | ＜675-416＞ |
解説
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.
Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.
Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.