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Sport Management, Innovation and the COVID-19 Crisis.
・ISBN 978-1-032-18292-6 2022 hard GB£ 171.99
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・ISBN 978-1-032-18293-3 2024 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-25389-1
| 著者・編者 | Ince Yenilmez, Meltem / Ersöz, Gözde (eds.), |
|---|---|
| シリーズ | Routledge Research in Sport Business and Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.08 |
| ページ数 | 178 pp. |
| 言語 | ENG |
| ニュース番号 | ＜675-1074＞ |
解説
This book looks at how sport and sports organisations have had to innovate during the COVID-19 pandemic.
Against a backdrop of lockdowns, empty stadia and a fast-moving public health crisis, the book presents fascinating case studies of innovation and crisis management in sport, with valuable lessons to be learned for preparedness and resilience in future crises. The book explores how managerial processes have evolved during the pandemic in areas as diverse as sports communication, youth sport, sports events, esports, sports tourism, and physical activity, in both professional and community settings. It considers the fundamental importance of technology as a tool of innovation, and considers how different stakeholder groups, from governing bodies to athletes to fans, have developed new pathways of engagement and what that might mean for the future development of the sport industry.
This book is fascinating reading for any student, researcher, practitioner or policy maker looking to better understand this profound moment in the history of sport and society, and to anybody with an interest in key themes in sport business and management, such as innovation, crisis management or consumer behaviour.