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The SAGE Handbook of Social Media Marketing. ソーシャルメディア・マーケティング・ハンドブック
・ISBN 978-1-5297-4378-4 hard GB£ 132.00
￥41,817.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5297-8249-3
| 著者・編者 | Hanlon, Annmarie / Tuten, Tracy L. (eds.), |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2022.07 |
| ページ数 | 552 pp. |
| 言語 | ENG |
| ニュース番号 | ＜674-571＞ |
解説
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area.
Part 1: Foundations of Social Media Marketing
Part 2: Methodologies and Theories in Social Media
Part 3: Channels and Platforms in Social Media
Part 4: Tools, Tactics, and Techniques in Social Media Marketing
Part 5: Management and Metrics in Social Media
Part 6: Ethical Issues in Social Media