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Global Strategic Management. 5th ed. P.ラセール他著 グローバルな戦略的経営 第5版
・ISBN 978-1-350-93295-1 hard GB£ 175.00
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・ISBN 978-1-350-93296-8 paper GB£ 59.99
￥19,004.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Lasserre, Philippe / Monteiro, Felipe, |
|---|---|
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2022.11 |
| ページ数 | 568 pp. |
| 言語 | ENG |
| ニュース番号 | ＜674-543＞ |
解説
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.
The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.