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商品詳細
解説
A textbook that offers a lucid and comprehensive understanding of family-owned business.
Family business is the most common business form in the world, ranging from millions of small local businesses to giants such as Reliance. The purpose of this textbook is to build an understanding of and learn how to tackle the challenges faced by family-owned businesses while continuing to significantly contribute to the national economy. It emphasizes practice along with theories and concepts, using cases and reflection questions to illustrate key topics. With a focus on leadership and positioning for the future, this textbook illustrates how the family enterprise can achieve sustained growth and continuity through generations.
The book is designed especially for the family business courses offered across Indian colleges and institutes. It will be useful to MBA students, executive education participants and readers interested in understanding family business.
Key Features:
* First-of-its-kind textbook on family business management in India
* Includes cases and examples from multiple industries
* Covers the most important managerial challenges facing family businesses
Family business is the most common business form in the world, ranging from millions of small local businesses to giants such as Reliance. The purpose of this textbook is to build an understanding of and learn how to tackle the challenges faced by family-owned businesses while continuing to significantly contribute to the national economy. It emphasizes practice along with theories and concepts, using cases and reflection questions to illustrate key topics. With a focus on leadership and positioning for the future, this textbook illustrates how the family enterprise can achieve sustained growth and continuity through generations.
The book is designed especially for the family business courses offered across Indian colleges and institutes. It will be useful to MBA students, executive education participants and readers interested in understanding family business.
Key Features:
* First-of-its-kind textbook on family business management in India
* Includes cases and examples from multiple industries
* Covers the most important managerial challenges facing family businesses