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China-Swiss Relations during the Cold War, 1949-89 : Between Soft Power and Propaganda.
・ISBN 978-1-032-11181-0 2022 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-11182-7 2024 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-21875-3
| 著者・編者 | Cordoba, Cyril, |
|---|---|
| シリーズ | Asia, Europe, and Global Connections |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.07 |
| ページ数 | 286 pp. |
| 言語 | ENG |
| ニュース番号 | ＜673-1059 673-1926＞ |
解説
During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Despite its fierce anti-communism, the Swiss Confederation was one of the first capitalist countries to recognise the People's Republic of China (PRC). As a neutral country and as the home base for many international organisations, Switzerland represented a strategic centre for the spread of Maoism throughout the world. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the PRC developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe. The book also discusses how China's approach in Switzerland, bypassing traditional diplomatic structures, and relying on contacts with individual people - "foreign friends" - was then used, and continues to be used, in many other countries, including the United States, France, and Japan.