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The License Giver Business Concept of Technological Innovation : A Game of Excellence.
・ISBN 978-3-030-91122-5 hard EUR 79.99
￥21,380.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | van Gunsteren, Lex A. / Vlas, Arnold G., |
|---|---|
| シリーズ | Future of Business and Finance |
| 出版社 | (Springer, GW) |
| 出版年月 | 2022.03 |
| ページ数 | 121 pp. |
| 言語 | ENG |
| ニュース番号 | ＜672-405＞ |
解説
Innovation is one of the avenues in which companies can move up the value chain, and has become a popular demand from stock markets and governments. Many of its proponents though lack insight as to what it takes to be an innovator, and instead hype and impel innovation based on a romanticized view that with enough willpower and support from a board, investors, or government every company can pursue innovation.
This book offers a theoretical framework, the License Giver Business concept, that clarifies the core characteristics of a truly innovating company, and differentiates it from three other company archetypes with differing core business identities. It describes key aspects and pitfalls in the practical application of the License Giver Business concept and provides cases from the marine industry and computer industry.