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Management by Eidetic Intuition : A Dynamic Management Theory Predicated on the "Philosophy of Empathy". 野中郁次郎、山口一郎著 形相的直観による経営
・ISBN 978-981-16-6850-0 hard EUR 139.99
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| 著者・編者 | Nonaka, Ikujiro / Yamaguchi, Ichiro, |
|---|---|
| シリーズ | The Nonaka Series on Knowledge and Innovation |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2022.03 |
| ページ数 | 233 pp. |
| 言語 | ENG |
| ニュース番号 | ＜672-395＞ |
解説
This book, by one of world's most innovative business scholars and a pioneering philosopher of Edmund Husserl, creatively applies insights from neuroscience, philosophy of experience called "phenomenology" to highly successful and intuitive method of business management. Based on phenomenological insights, they argue that empathy and intuition are as central, if not more, to the success of business innovation or strategy as an objective and analytic approach to business thinking and practice. To clarify how intuition works and why it is so essential, this book delves into the mechanism of empathy and human consciousness and how to take advantage of it for business practice. By incorporating new understandings from neuroscience and AI research, they proposes an organizational structure and a way of strategizing to embrace human innovation in its full complexity to lead business scholars, managers, and entrepreneurs to their own success in business.