株式会社極東書店トップ商品一覧The CMO of People : Manage Employees Like Customers. 2nd ed.

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The CMO of People

The CMO of People : Manage Employees Like Customers. 2nd ed.

・ISBN 978-3-11-075296-0 2021 Brosch. EUR 39.95

¥10,677.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-3-11-075303-5

著者・編者Navin, Peter / Creelman, David,
出版社(de Gruyter, GW)
出版年月2021.11
ページ数260 pp.
言語ENG
ニュース番号<671-785>

解説

A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with actionable advice. The new edition includes contributions with industry specialists from UKG, Nike, Service Now, DocuSign and Walsh College.