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Differentiation Strategy : Winning Customers by Being Different.
・ISBN 978-1-032-22236-3 hard GB£ 171.99
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・ISBN 978-1-032-22232-5 paper GB£ 37.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-27170-3
| 著者・編者 | Holt, Kevin W., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.06 |
| ページ数 | 190 pp. |
| 言語 | ENG |
| ニュース番号 | ＜671-761＞ |
解説
This comprehensive and richly illustrated book explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.
Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy.
Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.