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Chinese Innovation and Branding Leaps.
・ISBN 978-981-12-4962-4 hard US$ 88.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-12-4963-1
| 著者・編者 | Durmusoglu, Serdar S. (ed.), |
|---|---|
| シリーズ | Series on Innovation and Knowledge Management |
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2022.04 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜671-718 671-813＞ |
解説
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.