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A History of Advertising : The First 300,000 Years.
・ISBN 978-1-5381-4121-2 2022 hard GB£ 120.00
￥38,016.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-5381-9956-5 2024 paper GB£ 35.99
￥11,401.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5381-4122-9
| 著者・編者 | Richards, Jef I., |
|---|---|
| 出版社 | (Rowman & Littlefield, US) |
| 出版年月 | 2022.05 |
| ページ数 | 464 pp. |
| 言語 | ENG |
| ニュース番号 | ＜671-700 671-816＞ |
解説
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background.
This book slices advertising's history into a smoergasbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.
Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.
(Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)